Retail Asia Expo 2016 – Brand-New Internet Retailing Expo Introduces Cutting-Edge Technologies

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HONG KONG, CHINA – Media OutReach – Retail Asia Expo (RAE), the award-winning flagship industry event in Asia for retailers and retail solution providers, will take place from 14th to 16th June at Hong Kong Convention & Exhibition Centre. For the retail trade this year, expo organiser Diversified Communications Hong Kong takes a leap forward and implements the brand-new Internet Retailing Expo, covering the trendiest technologies, as well as the fast-changing tastes and behaviours of consumers and the market. The Internet Retailing Expo will explore the topics of:

Retail 4.0
B2C sales to China
Mobile wallets
Cloud-based retail technologies
Cross-border e-commerce and e-payments
Digitization of Retail
Retail business re-platforming
Proximity marketing
Online retail strategy with global standards
Innovative technologies from Israel
and much more…

The Expo will bring the latest and finest products, solutions and strategies to feed retailers’ hunger for impressing their customers and expanding their online territories.

A truly effective and efficient one-stop solution for your internet retailing business
Renowned solutions providers have confirmed their participation in the Expo, including: Intel, Cegid, Augment Paris HQ, Million Tech, cccdi, iSappos, Apsis and many more. Under one roof, retailers will be able to browse everything they need to strengthen their internet retailing business and make it even better. Exhibitors will showcase the most advanced internet retailing technologies, back-end support software, supply chain management solutions, electronic payment solutions, online sales and marketing solutions, and much more. This truly effective and efficient one-stop solution can only be found at RAE with our exhibitors’ diversified specialities and expertise.

The stunning and innovative technology that will change online shopping experience
This year at the RAE’s Internet Retailing Expo, Augment Paris HQ will be showcasing their stunning technology that sets a new trend for internet retailing: Augmented Reality.

Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. AR is being developed into apps and used on mobile devices to blend digital components into the real world in such a way that they enhance one another, but can also be easily told apart.

Imagine the needs and benefits of visiting a local physical retail store being replaced by AR. Even more accurately, it aims to improve and bring a brand-new shopping experience to consumers by using a digital model of a product to simulate its existence in everyday reality. This highly customised online shopping experience is what retailers desire to implement in their businesses. RAE’s surprises don’t end here; many more exciting features and technologies await visitors.

In addition, more exciting retail technologies will also be showcasing at RAE. More information on exhibitors and products, please visit:

Discovering the winning formulas for internet retailing with the Alibaba Group
The Alibaba Group, one of the world’s biggest online commerce companies, will be participating in RAE’s brand new feature: the Internet Retailing Theatre. The Alibaba Group will be hosting three seminars to share their experiences and to explore the winning formulas for internet retailing with industry peers and visitors.

Tmall Global — Boosting B2C Sales to China
Rex Cheuk, Head of Tmall Global — Hong Kong & Macau, Alibaba Group, will host a keynote session to share his experiences in managing Tmall Global. His expertise in online merchant recruitment, store promotions, operations and merchant consultancy will definitely help develop retailers’ internet retailing business.

AliCloud — How to Integrate E-commerce and Mobile Shopping via the Cloud Platform
Thomas Chan, Associate Director, AliCloud International HK & Macau, Alibaba Group, will bring industry peers and visitors on a journey to explore the benefits and possibilities that cloud-based retail technologies can bring.

Alipay — Alipay and Mobile Wallet
Simon Leung, Senior Business Development Manager, Alipay, will present case studies and insights into how the mobile wallet has changed the purchasing behaviours of Chinese consumers, and will discuss how this technology will adopt to different regions in the world.

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