AdSpark expands social media play through Socialytics acquisition

AdSpark, a wholly-owned subsidiary of Globe Telecom specializing in mobile-first digital marketing solutions, has recently acquired Socialytics, a local social marketing company.

“This is a milestone in the continued evolution of AdSpark as an end-to-end mobile and digital marketing company that provides comprehensive digital solutions to its clients. Through Socialytics, we can further expand our social media marketing capabilities and increase our talent pool of digital specialists,” said Bela Gupta D’Souza, AdSpark Director.

With the acquisition, both companies are poised to scale new heights in delivering the expertise and technology needed by brands to succeed in digital, mobile, and social media marketing.

For the past two years, Socialytics has provided its services to both direct clients and agencies in various industries. Socialytics founders Mon Lizardo and Jonas de los Reyes saw the opportunity to provide highly specialized social media marketing services to address business problems. The company offers community management, creative development, social listening and social media customer care services to more than 27 brands to date.

“Socialytics and AdSpark have the opportunity to reach more companies and brands, especially small and medium enterprises, and provide them with a better understanding and use of social media marketing in achieving business results,” said de los Reyes.

Research released by We Are Social of 2015 shows that there are over 44.2 million active Internet users in the Philippines, making the country stand among the frontline digital economies in Asia. This presents tremendous and extensive implications for exponential growth for companies plying the online route. Developing a connection and rapport with online users is crucial to influencing the buying patterns of online Filipinos as 88% of active Internet users today rely on information from social media channels for their purchase decisions, according to a Google Mobile Report.

“It will definitely complement the local digital marketing landscape because of another player that will focus on a still underserved small and medium enterprises market and educate them and provide them with more options on how to utilize social media marketing to achieve their business goals,” de los Reyes added.

The move to a more mature approach in the use of social media marketing will give brands the opportunity to develop new value creation, driven by new or higher revenue, a better go-to-market strategy, enhanced services, reduced costs, increased productivity or competitiveness.