Tiger Beer Named Official Beer of HSBC Singapore Rugby 7s

Tiger Beer, SGS7

Tiger Beer is now the Official Beer of the Singapore 7s (SGS7 photo)

Rugby Singapore and Asia Pacific Breweries Singapore (APB Singapore) today announced an exciting partnership that confirms APB Singapore’s marquee label – Tiger Beer, as the “Official Beer of the HSBC Singapore Rugby 7s.”

The HSBC Singapore Rugby 7s, featuring 16 of the world’s top rugby sevens sides locked in superlative sporting combat at the National Stadium on April 15 and 16, comes with the promise of great music, epic rugby and mega fun for everyone attending.

Adding extra bite to that heady mix of rock, ruck and rumble is Singapore’s iconic beer since 1932, Tiger Beer. This marks the first time that APB Singapore is supporting the event through its flagship brew.

On the partnership, Ms Venus Teoh, the head of marketing at Asia Pacific Breweries Singapore says, “Tiger Beer is proud to be the Official Beer of the HSBC Singapore Rugby 7s. As Singapore’s national beer, we support the biggest and best events in our backyard, and the HSBC Singapore Rugby 7s belongs in that category. Born and brewed in Singapore, Tiger Beer is now enjoyed across more than 75 markets globally. We look to bring this spirit of tenaciousness and bite to the HSBC Singapore Rugby 7s, and are excited about the world-class sporting action on offer.”

Mr Low Teo Ping, Chairman of Rugby Singapore, welcomed the partnership with APB Singapore. “Our HSBC Singapore Rugby 7s tournament isn’t just about the rugby,” said Mr Low. “It’s an always on entertainment package that allows fans to rock, ruck and rumble for two fun-filled days. In Singapore visiting fans can enjoy our very own Tiger Beer, try delicious cuisines, sample the amazing shopping, groove with the vibrant nightlife and the island’s other attractions – each a fabulous complement to the rugby experience we offer”.

Roll with the Rumble

The final whistle at the rugby does not signal the end of fun times at the HSBC Singapore Rugby 7s. The rumble continues at Clarke Quay, Asia’s leading riverside F&B and entertainment hub

Clarke Quay, with its fantastic array of international dining, leading dance clubs and live music bars, has something for every taste.

This year, Rugby fans can enjoy a thrilling weekend of fun and great tunes at Music After 7s, a three-day music festival featuring some of Clarke Quay’s best DJs and live bands. Kicking off the weekend are DJ Slick and DJ Reiko from f.Club on 14 April.

In the evenings of April 15 to 16, revelers can enjoy electrifying performances from Jukeleles, Shagies, Accento, 3AM Band and many more at Clarke Quay Fountain Square. Rugby fans with rumbling stomachs can expect great discounts and privileges at participating outlets in Clarke Quay simply by showing their Singapore Sevens tickets.