Miguel Tanfelix, Cassy Legaspi join Darren Espanto as 7-Eleven City Cafe Ambassadors
7-Eleven is refreshing its coffee game with a new trio designed to energize everyday routines.
Miguel Tanfelix and Cassy Legaspi have officially teamed up with Darren Espanto as the newest ambassadors of City Cafe, forming the brand’s “Next-Gen Coffee Besties.” The collaboration introduces a vibrant mix of personalities aimed at connecting with a new generation of coffee drinkers.
Instead of a traditional campaign, the brand leans into relatability—highlighting how coffee fits into the daily rhythm of young, driven individuals balancing work, passion, and downtime.
A fresh trio redefining the coffee experience
Each ambassador brings a distinct presence that shapes the campaign’s identity. Darren Espanto represents versatility and performance, Miguel Tanfelix reflects an active, always-on-the-go lifestyle, while Cassy Legaspi adds a bright and uplifting energy.
Together, they embody the idea of a shared coffee culture—one that blends productivity with enjoyment. Their chemistry reinforces the concept of “coffee besties,” turning a simple coffee break into a social and energizing moment.
The campaign also spotlights City Cafe’s offerings, which include drinks made from 100% Arabica beans, available in both hot and iced options across various sizes. From classic picks to flavored favorites like French Vanilla, Mochaccino, Signature Hot Chocolate, and Spanish Latte, the lineup caters to a wide range of preferences.
Promo pushes shared coffee moments
To build excitement, 7-Eleven launched the “Gotchu, Bestie!” 2+1 Coffee Promo, encouraging customers to enjoy their drinks with friends. The limited-time offer allows customers to buy two beverages and get one free, reinforcing the campaign’s focus on shared experiences.
Available until March 31, 2026, the promo adds urgency while aligning with the trio’s message of connection and everyday energy.
By pairing familiar faces with accessible products and a social-driven promotion, City Cafe continues to position itself as a go-to stop for quick, satisfying coffee moments.
