GAC International Philippines strengthens local operations under ONE GAC strategy
GAC International Philippines, Inc. is further strengthening its local operations to reinforce its long-term commitment to the Philippine automotive market. The move is part of the company’s effort to expand products, distribution networks, customer service, and operational capabilities under the unified ONE GAC strategy.
The Philippines has become an increasingly important market for GAC Group in Southeast Asia. Rising demand for intelligent mobility, hybrid, and electric vehicle technologies prompted GAC International Philippines to enhance its local presence, improve operational efficiency, and elevate customer service delivery.
ONE GAC strategy unifies brand, channel, and service
Guided by the ONE GAC philosophy, the company will integrate its existing GAC MOTOR, AION, and HYPTEC products under a single unified brand. The approach focuses on three pillars: a consistent brand identity, optimized sales and service networks, and a unified customer service standard.
This strategy is designed to offer Filipino customers a broader product portfolio, advanced technology experience, and stronger dealer support. It also empowers local partners with clearer direction, growth opportunities, and enhanced market responsiveness.
Product roadmap and infrastructure investment
GAC International Philippines plans to introduce six to eight new hybrid and electric vehicles throughout 2026, progressively expanding its product lineup to meet market demand. The company also continues investing in local infrastructure, including operational and process optimization, dealer network support, and improved parts supply through localized warehousing and logistics.
All authorized dealerships remain fully operational. Warranty coverage, aftersales services, and parts availability continue without disruption, ensuring customer confidence and peace of mind.
Looking ahead, GAC International Philippines will continue integrating global resources with localized execution under the ONE GAC strategy, delivering high-quality, future-ready mobility solutions to the Philippine market.
