SHDA inducts 2026 officers as housing sector pushes for 4PH targets
he Subdivision and Housing Developers Association (SHDA) formally inducted its 2026 leadership team, emphasizing support for member developers and implementation of the Department of Human Settlements and Urban Development’s (DHSUD) beneficiary-focused housing initiatives.
Led by Chairman Engr. Francis Richmond Z. Villegas and National President Kerwin V. Padua, the officers take office as the housing sector begins implementing key reforms under the Expanded Pambansang Pabahay Para sa Pilipino (4PH) program, now including horizontal developments.
The induction ceremony was officiated by DHSUD Secretary Jose Ramon P. Aliling, with senior officials present. Attendees received briefings on 2026 housing priorities, including expanded housing options, faster project approvals, and ongoing collaboration with private developers.
SHDA highlighted the updated socialized housing price ceilings under Joint Memorandum Circular 2025-001. The ceilings are set at P950,000 for subdivision-type projects and P1,800,000 for vertical condominium units with a minimum floor area of 27 square meters.
Guiding members through policy and project implementation
SHDA Chairman Engr. Villegas said the association is committed to helping members navigate the new guidelines. “Private-sector developers are expected to deliver about 250,000 housing units this year. Briefings and knowledge-sharing strengthen members’ capacity to plan and implement projects that meet government policies and Filipino families’ needs,” he explained.
National President Padua noted that the 2026 agenda prioritizes policy coordination, financing solutions, and project viability. SHDA supports members to ensure efficient delivery of quality and affordable housing in line with 4PH targets.
By fostering innovation and knowledge exchange, SHDA helps developers translate policies into tangible housing outputs. Members are encouraged to adopt new approaches to planning, project execution, and compliance.
Promoting collaboration and professional development
SHDA will hold its 4th annual Golf Cup on March 26, 2026, at Wack-Wack Golf and Country Club in Mandaluyong City. The event gathers developers, affiliates, and government and private-sector stakeholders for networking and collaboration.
A study tour for members is also planned in selected Asian countries, including Vietnam, Thailand, Japan, Singapore, and Malaysia. The goal is to benchmark best practices, explore innovative housing solutions, and improve local shelter construction and delivery.
The 2026 Board of Governors includes Atty. Marianne Reyna L. Cruz as 1st Vice President, Mr. Arnold Leigh Ryan Choa as 2nd Vice President, Atty. Mena R. Ojeda Jr. as Corporate Secretary, Ms. Clarissa De Joya as Assistant Corporate Secretary, Mr. Tommy T. Tantoco as National Treasurer, Ms. Jasmin Paz Trinidad as Auditor, and Ms. Regina Hahn Siy as Chief Marketing Officer.
Additional board members are Mr. Edward Bernas, Arch. Leonardo B. Dayao Jr., Mr. Anthony Noel, Mr. Joel C. Punzalan, Ms. Renelyn Tan-Castillejos, and Mr. Cesar Lee Hiong L. Wee Jr.
SHDA engages regional chapter heads and board advisers to ensure coordination nationwide. Regional leaders include Mr. Dennis R. Leveriza Jr. for South Luzon, Mr. John Paul T. Dy for Central Luzon, Mr. Harold Vince Y. See for Central Visayas, MGen. Rufo A. De Veyra for Eastern Visayas, Mr. Steven Brian L. Jison for Negros, Mr. Eon C. Tiu for Panay, Engr. Kenneth Y. Yap for Southern Mindanao, and Mr. Voltaire Antonio M. Flores for Northern Mindanao.
