Tecno AI engages fans with pop-up stores and fan zones during AFCON 2025
TECNO has expanded its presence at AFCON 2025 by activating AI-powered pop-up stores and fan zones in Rabat and Casablanca. Across the four locations—two pop-ups and two fan zones—visitors can explore TECNO AI features in photography, gaming, entertainment, and productivity through interactive, hands-on experiences.
The brand’s “Power Your Moment” campaign launched alongside the tournament’s opening ceremony, welcoming partners, guests, and clients before opening the spaces to the public. Cultural performances, including juggling acts paired with African music and dance, debuted on December 21 and will return on January 18, blending technology and entertainment for fans throughout the event.
TECNO AI pop-up stores offer immersive fan experiences
Located near Casablanca’s Mohammed V Stadium and Rabat’s Prince Moulay Abdellah Stadium, the pop-up stores focus on interactive engagement rather than conventional retail. Visitors can try TECNO AI features firsthand through large-format screens, AI stations, and guided activities. Complimentary gifts and social media-friendly challenges encourage participation and sharing.
The AI Experience Area demonstrates practical applications of TECNO AI in photography, content creation, and daily productivity. Fans can personalize their devices at a customization station with tournament-themed stickers, while the jersey swap installation lets them show support for any of the 24 national teams. The Champions Road interactive chart allows visitors to predict match outcomes and capture photos for social sharing. A CSR Culture Wall highlights TECNO’s work in youth development and grassroots football across Africa.
Fan zones unite supporters beyond the stadium
TECNO’s fan zones at Anfa Park in Casablanca and OLM Souissi in Rabat offer open-access spaces for match days. Football enthusiasts can enjoy casual product exploration, photo-taking, and skill-based challenges like juggling and heading. Giveaways and classification-style photo activities encourage social engagement without pressure, prioritizing fun and community participation.
By maintaining a simultaneous presence in both cities throughout key match days, TECNO ensures fans can experience AI technology in real-world scenarios while celebrating AFCON 2025. The pop-up stores and fan zones serve as ongoing touchpoints that integrate football, technology, and urban culture into everyday life.
