Merck Foundation launches ‘Ray of Hope’ to raise childhood cancer awareness

Merck Foundation, the philanthropic arm of Merck KGaA, Germany, has unveiled “Ray of Hope,” a children’s storybook and its animated adaptation aimed at raising awareness about childhood cancer. The launch took place during the Merck Foundation First Ladies Initiative Committee Meeting in The Gambia, attended by First Ladies from Burundi, Central Africa, The Gambia, Liberia, Nigeria, São Tomé & Príncipe, and Senegal, all ambassadors of the “Merck Foundation More Than a Mother” program.

Senator Dr. Rasha Kelej (Ret.), CEO of Merck Foundation, highlighted the importance of early cancer detection and timely treatment, emphasizing that most pediatric cancers are treatable when diagnosed promptly. She noted that scholarships for healthcare providers and pediatric oncology training form the backbone of the Foundation’s strategy to improve cancer care across Africa.

Storybook and animation bring cancer education to children

“Ray of Hope” tells the story of a young girl named Hope, who faces cancer with courage, resilience, and determination. The story emphasizes the importance of recognizing early warning signs and accessing well-trained oncology teams. Dr. Kelej explained that education through storytelling and animation empowers children and families to act early, potentially saving lives.

The storybook and animated film are available in English, French, and Portuguese, and feature messages from Dr. Kelej and participating First Ladies. Copies will be distributed to children in partner countries, reinforcing the Foundation’s mission to inform and educate through creative storytelling.

Building cancer care capacity across Africa

As part of its Cancer Access Program, Merck Foundation has provided 239 scholarships for healthcare providers from 35 countries, covering specialized training in multiple oncology disciplines including pediatric oncology, medical and surgical oncology, radiation therapy, pathology, palliative care, and more. Postgraduate diplomas and master’s degrees are also offered in partnership with UK universities such as University of South Wales, Queen Mary University of London, and Cardiff University.

Merck Foundation has trained over 2,500 doctors from 52 countries in 44 critical medical specialties, establishing multidisciplinary oncology care teams in African nations. Previous initiatives include storybooks and animation films addressing infertility, diabetes, hypertension, girls’ education, domestic violence, and social empowerment.

By combining education, training, and creative storytelling, the Foundation aims to cultivate a more informed and empathetic generation while ensuring that children diagnosed with cancer have access to quality care.