PFL partners with EFX Sports as official supplement brand in the U.S.
The Professional Fighters League has named EFX Sports as its official and exclusive sports supplement brand in the U.S., signaling a major collaboration in MMA nutrition. The partnership aims to provide athletes with products to enhance training, recovery, and overall performance while maintaining drug-free standards.
Founded in 2005 in Billings, Montana, EFX Sports has built a global reputation for high-quality, innovative sports supplements. The company employs 150 staff members dedicated to producing products guaranteed to be free from banned substances.
EFX Sports to fuel athlete performance
Under the deal, EFX Sports will supply PFL fighters with nutrition products to support their rigorous training and competition schedules. A co-branded product line will also be developed, and the EFX Sports logo will appear on the SmartCage canvas starting in 2026.
PFL CEO John Martin expressed enthusiasm for the partnership, saying it aligns with the league’s focus on innovation and athlete safety. “Like the PFL, EFX Sports is pushing the boundaries of innovation within the sports industry,” Martin said. “We believe this collaboration can further the space of MMA, ensure fighter safety, and create the next generation of athletes.”
Expert guidance from EFX Sports
Dr. Jeff Golini, CEO, co-founder, and executive scientist at EFX Sports, will serve as PFL’s Official Performance Nutrition Advisor. He will leverage decades of experience formulating supplements and working with elite athletes. “Our mission is to give these elite athletes every natural advantage possible to dominate in the cage and recover stronger,” Dr. Golini said.
