Canon spotlights Nigerian filmmaker Nora Awolowo with Lagos screening of ‘Racket Queen’ shot on EOS C400

Canon celebrated acclaimed Nigerian filmmaker Nora Awolowo with an exclusive screening of her short film Racket Queen in Lagos, highlighting the brand’s commitment to Africa’s creative industry. Shot entirely on the Canon EOS C400 cinema camera, the film showcases Awolowo’s signature visual style and Canon’s push to support storytelling with high-end imaging technology.

The event brought together media, filmmakers, and industry professionals for dual screenings and networking sessions. Canon also used the occasion to introduce the EOS C50, an entry-level cinema camera designed to help emerging creators access professional-grade tools.

Canon elevates African creatives with advanced cinema tools

Hosted in the morning for journalists and later for industry peers, the screenings offered a first look at Racket Queen while spotlighting Canon’s continued investment in film-making across Africa. Attendees experienced how the EOS C400 captured vibrant visuals and emotional storytelling, reinforcing Canon’s position as a go-to imaging brand in Nigeria’s creative scene.

Canon executives said the collaboration reflects the company’s focus on innovation, customer empowerment, and nurturing long-term partnerships. The brand’s ICE strategy — centered on innovation, customer experience, and employee engagement — continues to drive its film support programs, training efforts, and access to cutting-edge gear for regional creators.

‘Racket Queen’ showcases passion and cinematic excellence

Racket Queen tells the story of a young girl who discovers tennis and pursues her dreams with her mother’s support, experiencing triumphs and challenges along the way. Awolowo praised Canon for providing creative freedom and the technical precision needed to bring the film to life, calling the project a testament to trust and innovation in film-making.

Through initiatives like this screening and technology rollout, Canon continues to strengthen its footprint across Africa’s creative economy, giving both established and emerging filmmakers the tools to sharpen their craft and share their stories.