Twitter Debuts First-Ever #HolidayIsHappening Insights Campaign

NEW YORK – Twitter is partnering with leading social intelligence company, Brandwatch (@Brandwatch) and live network, to keep holiday enthusiasts up to date on what’s hot and what’s not this season.

Brandwatch will be analyzing the real-time, holiday purchasing conversations across various industries like consumer tech, auto and retail – among others, as well as the general holiday mentions on Twitter. Through this analysis, Twitter and Brandwatch will be able to identify this year’s most-wanted products, the brands who can expect the biggest spikes and what moments will make this so memorable.

These insights will be brought to you live every Tuesday and Friday between 3 and 4pm EST on Cheddar (@cheddar) with the #HolidayIsHappening newsdesk, and on Twitter itself with the #HolidayIsHappening chatbot via @TwitterMktg.

The newsdesk premiered a special launch edition November 9, with Twitter’s Global VP of Revenue and Operations, , and Cheddar CEO, Jon Steinberg, discussing this season’s trends.

“We know that the holiday season is one of the biggest times of the year for marketers to make a big splash – and we also know that the holiday conversation is taking place on Twitter. Through Brandwatch, we’ll be able to take a deeper dive into what’s happening in real-time to unveil what people are talking about during the biggest moments of the holiday season,” said Matt Derella, VP Global Revenue and Operations at Twitter.

In addition to the most buzzed about brands and products, Twitter and Brandwatch will also be sharing the consumer insights and trends garnered from the real-time discussions around tentpole holiday moments, such as Black Friday and Cyber Monday.

Make sure to tune into Cheddar every Tuesday and Friday at 3pm EST for the #HolidayIsHappening newsdesk.