Singer-Songwriter, Mom-of-Two and TV Personality to Appear in 360-Degree Marketing Campaign
South Beach Diet announced that Jessie James Decker is their brand ambassador. The singer-songwriter, TV personality and mom-of-two will appear in a 360-degree marketing campaign including television, online, digital and social media.
“We are excited to announce that Jessie James Decker has joined our team as a brand ambassador,” said Keira Krausz, CMO of Nutrisystem, Inc. “We are confident that Jessie’s authenticity will speak to our customers and help encourage them to reach their health and weight-loss goals.”
“I have been following the principles of the South Beach Diet for quite some time,” said Decker. “What I love about the new South Beach Diet program is that not only does it fuel your body with the foods you need, but it teaches you how to eat to achieve optimal health. I want to help other women and men live a healthy lifestyle and educate them that dieting doesn’t have be about deprivation.”
— Jessie James Decker (@JessieJDecker) April 13, 2017
As a busy mom, Decker says the South Beach Diet makes staying healthy easy.
“My days often consist of juggling work while running around after my kids, and sometimes I forget that I need to focus on myself,” added Decker. “With the South Beach Diet, I can easily grab a meal, a bar or a shake, and be confident that I am eating healthy, even on the go.”
Rolling out this year as a new structured meal delivery program, the South Beach Diet boasts a menu of nearly 75 frozen and pantry-ready meals and snacks. The most popular items on the menu include the Beach Shack Chocolate Shake, Blueberry Ricotta Muffin, Ham & Veggie Frittata, Chicken Roma, Home-style Chicken & Brown Rice, and Peanut Butter Chocolate Lunch Bar. The South Beach Diet program is high in protein, and low in carbohydrates and added sugar.
Decker also has her favorites, which she says give her the flexibility and convenience she needs to eat right.
“I’m a busy mom and I don’t always have the time to cook a big meal. I love being able to grab the Banana Nut or Blueberry Ricotta Muffins for breakfast. For lunch, the Vegetable Chili is one of my favorites. And I can’t seem to get enough of the Toffee Nut Bars. They’re addictive.”