A 20-year veteran in the IT industry, Edler joined SAP in 2013 and was most recently the Senior Director of Key Accounts managing a combined salesforce of Key Account Managers, Cloud Specialists, Platform and CRM Specialists focused on the Top customers for SAP Philippines. Prior to joining SAP, Edler spent more than a decade in his career holding leadership roles and responsibilities with various multi-national IT organizations based in the Philippines, including Symantec, Sun Microsystems and Logica. Edler replaces Ryan Poggi, who will take on another executive role within SAP Asia Pacific Japan.
Commenting on Edler’s appointment, Claus Andresen, President and Managing Director for SAP Southeast Asia said: “The Philippines economy remains vibrant and is the 10th fastest growing economy in the world. With a stable and sustainable economic environment, SAP is well poised to help the Philippines economy grow by supporting the country’s digital agenda with our technology. Edler’s promotion signifies a strong leadership bench that we have in Southeast Asia and SAP’s commitment to the development of our talents. I am confident that Edler will be able to build on our growth trajectory and accelerate our growth plans in the Philippines.”
“The Philippines has a great opportunity to leapfrog into the next phase of digitization as government organizations and companies in the private sector embark on a digital transformation journey. The Philippines Digital Strategy has served as a great framework for organizations to start thinking about how we can collectively work together towards the vision of Philippines’ Digital Future,” said Edler Panlilio, Managing Director, SAP Philippines. “Being a global market leader, SAP has the transformative innovations needed to help local government and businesses strive to be a globally competitive Filipino nation with Digital. I am delighted to be a part of the SAP family and look forward to leading the team to help the Philippines run better, and improve people’s lives.”