Topo Chico Hard Seltzer available in US stores starting March 29

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Molson Coors Beverage Company recently announced that the highly anticipated Topo Chico Hard Seltzer will be officially hitting shelves on March 29. Made in the spirit of Topo Chico Mineral Water, Topo Chico Hard Seltzer delivers all the refreshment consumers love.

“We are seeing incredible excitement for the launch of Topo Chico Hard Seltzer with drinkers and retailers alike,” said Matt Escalante, senior director of seltzers at Molson Coors. “Topo Chico Hard Seltzer is a modern take on refreshment that brings entirely new character to the red-hot seltzer category.”

Topo Chico Hard Seltzer
Topo Chico Hard Seltzer

Topo Chico Hard Seltzer blends purified spiked sparkling water, natural flavors, with minerals added for a crisp, refreshing finish. Topo Chico Hard Seltzer will be available in four flavors including: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango, and will retail in four-flavor, 12-pack Variety Pack (Slim Can), two 24oz singles, and one 16oz single can.

This March, Topo Chico Hard Seltzer will be available in nine states, including Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, Oregon, Texas, and six metro areas including Boston, Chicago, New York City, Northern New Jersey, Seattle / Vancouver, Washington, and Washington D.C.

Building on the pent-up excitement, the launch of Topo Chico Hard Seltzer is amplified with a robust 360 marketing campaign. Topo Chico Hard Seltzer will also be backed by strong paid and organic media support through a robust, social influencer plan and intercultural up-and-comers, as well as traditional earned media / PR.

For more information about the new Topo Chico Hard Seltzer and where to purchase your own, visit topochicohardseltzerusa.com and follow @topochicohardseltzerusa on Instagram and Facebook, and @topochicohard on Twitter.

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