Taboola News, Hello Kitty Themes and Jellipop Match shown off at Huawei Developer Conference

Huawei Developer Conference’s global session

At Huawei’s Songshan Lake Base in Dongguan, the Huawei Developer Conference (HDC) officially kicked off. During the three-day event, 600 technical experts from Huawei, will meet with nearly 6,000 worldwide developers and partners to discuss the latest key distributed technologies and global ecosystem development under the theme of “Rethink Possibilities”. The aim of this event is to explore a future-oriented smart ecosystem based on all-scenarios intelligence that delivers ultimate experience to every user.

During the global session on 10 August, Taboola News shared their collaboration experience with Huawei. Huawei and Taboola News launched the partnership in Jan 2019, with Thailand as the first station in the APAC region to experience the service. Taboola News congregates reliable news sources from their publisher partners and delivers localised news contents to Huawei users based on country and language.

Huawei Developer Conference’s global session
Huawei Developer Conference’s global session

According to Huawei, Taboola News has effectively driven user engagement with HUAWEI Assistant in Thailand through personalised, localised and timely content recommendations. The daily active user (DAU) of HUAWEI Assistant in Thailand grew by 120% in May 2019 compared to the period before integrating Taboola News into the news feed service.

On a separate presentation titled “Collaboration between Hello Kitty and HUAWEI Themes”, Business Director Hisayoshi Kato from the IID, Inc. shared the company’s journey with Huawei in developing intellectual property (IP) as a business asset.

IID’s collaboration with Huawei includes a series of Hello Kitty mobile themes exclusively designed for HUAWEI Themes store in Japan and China.

According to Kato, Japanese companies focus on product quality, copyright protection, and revenue share model when choosing a business partner for IP copyright-related matters.

“Huawei has opened a door for us to enter the China market, as well as many other countries around the world through HUAWEI Themes. Besides the full range of marketing support offered, we were also able to optimize our IP products in collaboration with Huawei based on their local market insights,” said Kato.

“For example, Huawei has conducted market research and found that China users prefer themes with an interactive feature. Both our and Huawei designers then customized the hand-painted icons, and further enhanced the theme into interactive game in Chinese and Japanese languages to suit the local needs. The result is encouraging as we experienced 2.5 times of revenue jump in two weeks after the optimization,” added Kato.

To continue the success, the company is planning to launch new themes of Snoopy, Miffy and other Japanese cartoon characters to global Huawei users this month. Currently, the annual downloads from HUAWEI Themes store outside of China have exceeded 280 million.

Microfun is another company that is growing fast at global scale, through the partnership with Huawei Mobile Service. The game Jellipop Match was launched in HUAWEI AppGallery in late April this year and its downloads has increased 10 times in Asia Pacific region within two months.

Presenting in HDC with the presentation “Low Cost with High Return, Microfun Game is Booming in Asia-Pacific with Quality Resources”, Lu Le, the Business Vice President of Microfun shared information about the marketing campaigns and resources used to promote the game.

“Huawei’s ‘Extensive Collaboration’ model helps the mobile game developer with driving game downloads and growing active users. The model includes both online and offline marketing supports leveraging AppGallery platforms and other Huawei’s products,” said Lu.

Under the Extensive Collaboration, Jellipop Match is being featured in AppGallery banner ads, app recommendation, screen flash ads, HUAWEI Assistant ads and more to increase the app exposure. Also, Huawei organised an offline event to reward players with prizes such as HUAWEI Points and smart devices to boost for in-game purchases.

“This is a win-win partnership for both parties. The extra earnings can be channeled back into AppGallery as next round marketing investment to benefit the content providers and players. As a result of the Extensive Collaboration, in two months, the 2nd-day retention ratio of Jellipop Match increased 4 times compared to 1.7 times of other games,” added Lu.

Huawei Mobile Services cover digital services on Huawei mobile devices for more than 530 million users across 170 countries via products such as AppGallery, Themes, Video, Music, HUAWEI Pay and HUAWEI Assistant.

Developersand mobile service providers can visit https://developer.huawei.com/consumer/en/ to learn more about the supports and incentives available.