With the hectic pace of today’s lifestyle, today’s moms are expected to contribute to the family income and still maintain a comfortable home where home-cooked and healthy meals are prepared. And because shopping for groceries everyday can be challenging, and is often done only once a week, the need for a more efficient and reliable refrigerator to store food for longer periods of time is more important than ever.
To address this problem, Beko, one of the largest home appliance brands in Europe, introduces its most modern and sophisticated line-up of refrigerators in the country to date. Putting effort to make every Filipino’s life easier, the new line of products offer innovative features, more reliable storage and cooling solutions based on its NeoFrost+® Technology.
NeoFrost+® Technology sets Beko Refrigerators apart from all other brands because of its two separate cooling systems for the fridge and freezer compartments. It creates an Active Dual Cooling System, which keeps humidity at an optimum level (up to 90 percent) at the fridge section for longer freshness. It also prevents odor transfer in between the compartments and keeps the quality of the air inside at maximum levels.
Eliminates unwanted iciness.
The new age NoFrost Cooling System achieves two times faster and stable cooling effect. Hence it keeps the right level of humidity to alleviate unwanted iciness in all of the refrigerator’s parts to make full use of the storage space especially in the freezer compartment.
Keeps vegetables and fruits fresh and crispy.
Both systems also keep the fruits and vegetables fresh and crispy more than ever. Combined with its blue light technology, this system continues the process of photosynthesis, which allows fruits and vegetables to maintain their natural flavors and nutritional value for up to 30 days.
Locks in the meat’s nutritional value and flavors
The freshness of meats, on the other hand, is kept through the separate airflow of the fridge and freezer compartments. This provides a balanced circulation between its shelves allowing for ShockFreeze compartment to freeze the meat in a short span of time thus retaining its nutritive value and natural flavour.
As Filipino families value the importance of serving fresh, tasty and healthy foods, the compartments reduce freezing time and prevents the formation of microcrystals thereby maintaining the foods’ natural molecules. It locks nutrition in the meats and fishes instantly to ensure that their cell structures do not deteriorate, thus keeping the nutritional value intact while freezing. It also ensures that the juices, which holds much of the food’s natural flavors, are not lost.
Takes bacteria and viruses away.
While refrigerators are known as a breeding ground for some bacteria and viruses, Beko refrigerators’ special anti-bacterial seal coated door gasket, keep the environment free from harmful pathogens. The antibacterial additive in the door seals keep these areas hygienic.
Beko Refrigerators also features Active Ionizers, which neutralizes bacteria, viruses, and other particles. It also keeps the circulated air inside clean contributing for a much longer period of food storage.
Provides energy efficiency.
Beko Refrigerators are made in line with the brand’s environmental vision. These refrigerators have A+++ and A++ ratings. An A+++ refrigerator consumes up to 64 percent less energy than an identical A product. Similarly, an A++ product consumes up to 40 percent less energy than an identical A product.
“Beko Philippines believes that best refrigerators and freezers should not just come with fancy features. We understand that all of them should work to serve the purpose of addressing the underlying needs of modern Filipinos. Beko refrigeration range strives to facilitate every Filipino’s life by adding not just elegance but also efficiency and reliability in keeping food fresh and nutritious for a longer period of time. With a wide range of models, sizes and colors to suit any kitchen style, consumers are sure to find the perfect match for their home,” said Dyeun Zapanta, Beko Philippines Sales and Marketing Head.
Since 2015, Beko Philippines already doubled its distribution in SM Appliance Center, the company’s exclusive retailer. The company has also tripled its sales through its improved and aggressive product line that continuously meets the need of the Filipino market.
Beko Philippines will soon open its door to other business partners as it aims to reach more Filipinos and become their Official Partner of the Everyday.